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| The Rescuers | |
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![]() Theatrical poster |
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| Directed by | Wolfgang Reitherman John Lounsbery Art Stevens |
| Produced by | Wolfgang Reitherman |
| Written by | Larry Clemmons Ken Anderson Vance Gerry Frank Thomas Dave Michenar Ted Berman Fred Lucky Burny Mattinson Dick Sebast |
| Starring | Eva Gabor Bob Newhart Geraldine Page Jim Jordan Joe Flynn |
| Music by | Artie Butler |
| Distributed by | Walt Disney Pictures |
| Release date(s) | June 22, 1977 |
| Running time | 77 min. |
| Country | United States |
| Language | English |
| Budget | $1,200,000 (estimated) |
| Gross revenue | $71,215,869 |
| Followed by | The Rescuers Down Under (1990) |
| IMDb • Allmovie | |
The Rescuers is a 1977 animated feature produced by Walt Disney Productions and first released on June 22, 1977. The twenty-third film in the Disney animated features canon, the film is about a society of mice, called the Rescue Aid Society, headquartered in New York and shadowing the United Nations, who go about doing good deeds in the world at large. Two of these mice, a hesitant Bernard (Bob Newhart) and the elegant Miss Bianca (Eva Gabor), set about rescuing Penny, a kidnapped girl, with the help of a comical albatross and the various animal inhabitants of the bayou where Penny is being held.[1]
The film was based on Margery Sharp's "The Rescuers" children's novels, most notably, The Rescuers (1959) and Miss Bianca (1962). The film was four years in the making with the combined talents of 250 people, including 40 animators who produced approximately 330,000 drawings; there were 14 sequences with 1,039 separate scenes and 750 backgrounds.[1]
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The Rescuers begins when a young orphan named Penny throws a message in a bottle from an abandoned luxury river boat in Devil's Bayou on which she is held a prisoner. The bottle washes up in America and is taken to the Rescue Aid Society, a UN-like group located in New York City consisting of representative mice from all over the world. The mice read the message inside and learn that Penny was kidnapped, but do not learn where she is. The compassionate Hungarian representative, Miss Bianca, volunteers to save the girl. The Chair of the society agrees, on the condition that Bianca chooses a partner for her safety. Of all the eager male delegates, she chooses Bernard, the janitor, for whom she has a soft spot. The two set out to the orphanage where Penny lived and there meet a local cat, Rufus, who has secretly retired from hunting mice. He tells them that Penny was a close friend of his, who despaired of being adopted by any family; that he had attempted to re-assure her; and that she is assumed to have fled of her own accord. The only alternative is to the effect that she was kidnapped by a mysterious, ill-meaning woman called Madame Medusa.
The mice then travel to Madame Medusa's pawnshop. While they are searching for clues, they hear Medusa talking to her assistant and partner, Mr. Snoops, on the telephone, whom she reprimands for being unable to find the "Devil's Eye" Diamond and for failing to prevent Penny's message being sent. Angrily, she tells Mr. Snoops that she will take "the next flight down to Devil's Bayou" and leaves in her car. Bernard and Miss Bianca try to climb into her suitcase, but are thrown from it by Medusa's reckless driving.
To reach the Bayou, the mice recruit the help of an albatross named Orville, who flies them to Devil's Bayou. There, they are greeted by two muskrats named Ellie Mae and Luke and a dragonfly named Evinrude, who loathe Medusa for causing havoc in their neighborhood. With Evinrude's help, the rescuers are able to reach the ship on which Penny is held. Eavesdropping on Madame Medusa and Mr. Snoops, they learn that the Devil's Eye is a diamond coveted by Medusa, and that Penny was captured so as to provide the criminals with one who could enter the underground pirate's cave wherein the gem is kept and recover it. Shortly after entering, Miss Bianca and Bernard attract the attention of Medusa's half-tame crocodiles, Brutus and Nero. The crocodiles, who serve Medusa as guards to prevent or spoil Penny's escape, attempt to devour the mice. In the resulting chase/battle, the ship's pipe organ, some curtains, and Medusa's patience are all broken. Medusa, who cannot tolerate mice, complicates the pandemonium by her panic, her summons of the incompetent Mr. Snoops, and her use of a large gun.
Bernard and Miss Bianca escape, later to visit a disconsolate Penny. Penny still maintains hope that she might have a family of her own; yet her resolve is waning. The arrival of two well-meaning mice, who speak of co-operation and faith (a concept made familiar to her by Rufus), raises her morale. Together, the three devise a plan, which is put into action on the following day.
Meanwhile, Ellie Mae has roused her neighbors to action. They wait only for Bernard's message, which Evinrude is expected to deliver; once it has arrived, they will attack the steamship and rescue Penny. Evinrude in fact has orders to find and bring Ellie Mae and her friends; en route to do this, he is pursued by hungry bats. He therefore takes refuge in an empty bottle, delaying delivery of his message.
During the next morning, Madame Medusa and Mr. Snoops send Penny into the cave to find the Devil's Eye. With her are Miss Bianca and Bernard, concealed in a pocket. The cave itself is implied to have been a treasure-trove used by pirates to store their plunder, before the crew (presumably) fought among themselves and killed each other. After a brief search, the friends discover the Devil's Eye inside the skull of one of the pirates; the means of its concealment therein is not explained. As they are opening the skull in order to bring the gem out, the oceanic tide rises and floods the cave. Miss Bianca, Penny, and Bernard barely escape, but do so successfully in both survival and seizure of the diamond.
Medusa, passionate and jealous in greed, takes possession of the diamond immediately. Rather than give Snoops a 50% share in it as she had evidently promised, she takes it entirely for her own, concealing it in Penny's teddy bear. When both Snoops and Penny protest, she threatens to kill them.
Evinrude, eluding the bats, arrives at Ellie Mae's house. There, the tired insect is given a drop of Luke's stimulating beverage, whereupon he gives the order to charge. The locals then run in a body to the riverboat.
As Medusa is backing away from Penny and Mr. Snoops, clutching the toy bear in which is the diamond, Bernard trips her up by means of a cord. She loses control of the diamond. Before she can recover it, Ellie Mae and her friends attack, punishing Medusa relentlessly for disturbing their peace. Medusa retaliates with gunfire, causing the rebels to flee; they are met by Brutus and Nero. Just as the crocodiles are poised to kill the smaller animals, Bernard and Miss Bianca trick them into entering a cage-like elevator, which is then closed upon them.
The locals, following Penny's plan, set off flares and fireworks (formerly used by Mr. Snoops on Madame Medusa's orders) into the riverboat's living quarters, while Penny and the mice commandeer Medusa's "swampmobile" (a type of motor-boat used by Medusa to traverse the bayou). Medusa attempts pursuit, but is thwarted. By the flares and firecrackers, the ship is caused to explode and sink. Medusa is left clinging to one of its smokestacks, the diamond gone from her, while the crocodiles (whom she had abused in her desperation) attack her from below. Mr. Snoops, rowing on a makeshift raft, laughs at the sight of her ruin.
The Devil's Eye is given to the Smithsonian Institution, and Penny is adopted by a new father and mother. Bernard and Miss Bianca remain partners in the Rescue Aid Society's missions and soon after depart on Orville, accompanied by Evinrude, to a new rescue mission.
The songs in the film were composed and written by Carol Connors, Ayn Robbins and Sammy Fain, Shelby Flint's voice was used for three of the songs. The musical score was composed by Artie Butler. For the first time since Bambi, the most significant songs in the film were sung offscreen.
This soundtrack received an Academy Award nomination [1]: (The following song was nominated in 1978 (50th), which was Sammy Fain's final nomination).
The Rescuers is an important film in the history of Disney animation for several reasons:
The following is a list of 23 companies that produced merchandise for the original release of The Rescuers in 1977:
General Electric's (GE) first tie-in kicked off during the summer of 1977 with a campaign that employed a self-liquidating premium: a Rescuers coloring book. This premium was offered in the mail to customers via a coupon on over 50,000 different GE Point-of-Sale displays, shelf-talkers and window/wall streamers. They were on display in GE retail outlets from supermarkets, hardware stores, drug stores, discount chains, etc. The second phase of this double promotion was a Rescuers Diamond Sweepstakes: it was built around families winning a trip to Walt Disney World where they had a chance to dig for a $25,000 Rescuers diamond on Walt Disney World's Treasure Island.
A special 18x21 movie poster of The Rescuers was employed by Swift & Company's Peter Pan Peanut Butter for their tie-in: 1.5 million 4-color posters were produced. This premium was offered via some 15,000 Point-of-Sale displays at US supermarkets. The consumer was invited to pick up the poster given away free with the purchase of any size jar of Peter Pan Peanut Butter. A special TV commercial featuring The Rescuers footage and poster offer was shown on top-rated network shows. Interestingly, Michelle Stacy, the voice of Penny, had appeared in Peter Pan Peanut Butter commercials during the 1970s.
Jiffy Pop popcorn packages carried an in-pack premium of rub-ons of scenes from The Rescuers in major supermarkets and grocery stores. A TV commercial produced by Jiffy Pop promoting the premium aired for eight weeks on NBC, ABC and CBS.
Procter & Gamble's Disney Magazine displayed a 2-page story featuring full-color art on the making of The Rescuers, on sale in 12,000 supermarkets. Also, the "Disney News" highlighted a full-color back cover heralding The Rescuers to families visiting Walt Disney World and Disneyland theme parks.
King Features Syndicate presented The Rescuers full-color comic strip in 40 metropolitan newspapers for 13 consecutive Sundays with an estimated readership of more than 50,000,000 potential patrons.
On May 15, 1977, The Wonderful World of Disney aired a special show titled "Disney's Greatest Villains" (hosted by Hans Conried) on the NBC-TV network which was used to showcase The Rescuers and introduce its arch-villain, Madame Medusa.
Eastern Airlines featured a full-color illustration and preview of The Rescuers in their monthly in-flight magazine, and passengers on Eastern watched film clips of The Rescuers during the summer of 1977 and all of Eastern's L-1011's promoted the film on a special Disney audio channel.
Promotional movie theater items included: giant 6-foot standee, mini standee, 6 character portraits, 2 sided T-shirts, 5 character decals, mobile, fan card, 8 full-color lobby cards, 8 black-and-white stills, balloons, giant Bernard plush (Contest), 30x40 display, 40x60 display, one-sheet poster, insert poster and 22x28 poster.
Walt Disney Productions released portions of The Rescuers on two separate Super 8 mm reels with a running time of 8 minutes each: The Rescue features Penny's rescue by Bernard, Miss Bianca and the swamp folks and Albatross Airlines is Bernard and Miss Bianca's flight to Devil's Bayou with Orville.
Lever Brothers Co. Inc. carried displays of The Rescuers toothbrushes in supermarkets that read "Walt Disney character Toothbrushes by Pepsodent. Help your children develop good dental health" and combined images from The Rescuers with popular Disney characters such as Daisy Duck, Pinocchio, Pluto, Donald Duck, Goofy and Mickey Mouse.
The Rescuers was successful upon its original theatrical release earning $48 million at the box office and becoming Disney's most successful film to that date. The film broke a record for the largest financial amount made for an animated film on opening weekend, a record it kept until 1986, when An American Tail, an animated film directed by Rescuers animator Don Bluth, broke the record. The Rescuers was Disney's first significant success since The Jungle Book and the last until The Little Mermaid.
The film was received with almost unanimous praise from critics [4] and was also well-received by audiences. The Rescuers was said to be Disney's greatest film since Mary Poppins in 1964 and that it seemed to signal a new golden age for Disney animation.[5]
In his book, The Disney Films, film historian Leonard Maltin refers to The Rescuers as "a breath of fresh air for everyone who had been concerned about the future of animation at Walt Disney's", praises its "humor and imagination and heart expertly woven into a solid story structure...with a delightful cast of characters. Finally, he declares the film "the most satisfying animated feature to come from the studio since 101 Dalmatians." and briefly mentions the ease in which the film surpassed other animated films of its time. Quotations from this same source were used in the 1998 home video promotional trailer for the film found in the VHS release of Lady and the Tramp (1955) of the same year.[6]
The Rescuers was re-released to theaters on December 16, 1983 along with a new Mickey Mouse featurette, Mickey's Christmas Carol, Mickey's first theatrical appearance after a 30-year absence. Due to its upcoming theatrically released sequel in 1990, The Rescuers saw another successful theatrical run on March 17, 1989.
The Rescuers premiered on VHS and Laserdisc on September 18, 1992 as part of the Walt Disney Classics series. It was re-released on VHS as part of the Walt Disney Masterpiece Collection on January 5, 1999, but was recalled three days later and reissued on March 23, 1999 (see "Controversy"). The Rescuers was released on DVD on May 20, 2003.
On January 8, 1999, three days after the film's second release on home video on January 5, the Walt Disney Company announced a recall of about 3.4 million copies of the videotapes because there was "something dirty in The Rescuers" that was not meant to be there. [7] The "something" in question is a blurry image of an unidentified topless woman that appears in two out of the film's more than 10,000 frames. The image appears twice in nonconsecutive frames during the scene in which Miss Bianca and Bernard fly on the back of Orville through New York City. The image is impossible to see at regular speed because the scene goes by too fast. Unlike a number of other urban legends surrounding Disney films such as Aladdin, The Lion King and The Little Mermaid, this one was undeniably true. Though the origin of this has never been known or explained, there have been several unconfirmed theories about it:
The source of the image also remains unknown and whatever the correct theory may be, The Rescuers was reissued on video on March 23, 1999 with the offending image edited out, "to keep the promise to families that they may trust the Disney products", as the company stated. The Walt Disney Company then carefully inspected every other Disney film to prevent future incidents of this nature. The Walt Disney Company offered to exchange the original 1999 VHS release to those who had bought it for new copies with the offending scene edited out. However, few people accepted the exchange, since the first issue had automatically become a collector's item.[citation needed]
The film's reputation suffered because of this incident; after this, the film has been carefully kept apart from the mainstream of Disney Classics, upsetting many fans. The film was the last of the Disney animated classics released at the time to be announced for a DVD release. On May 20, 2003, the new DVD release, which reused the 1999 VHS cover, was quietly released on DVD format to store shelves with no more publicity than the standard press release. The 2003 DVD edition was criticized as lackluster and of poor quality by fans, collectors and regular consumers. Though nothing official has been stated, there has been evidence that the Walt Disney Company's marketing department is considering a "Masterpiece" or "Special" edition of the film sometime in 2008.[citation needed]
The Rescuers was the first Disney animated feature to inspire a sequel. After three successful theatrical releases of the original film, The Rescuers Down Under was released theatrically in 1990. This time around, Bernard and Miss Bianca were called to Australia where they would rescue a young boy named Cody from the evil poacher Percival McLeach, who just like in The Rescuers, needed the boy to get his hands on a valuable treasure, the golden eagle Marahute. Bob Newhart and Eva Gabor reprised their roles as the two mice, who somewhat took a new role as secondary characters in the sequel. Since Jim Jordan, who had played Orville in the original film, had died, a new character, Wilbur (another albatross, Orville's brother) was created and voiced by John Candy.
The sequel was produced mainly as an experiment to test the new Computer Animation Production System (CAPS) and was originally going to be released directly to video. Though it received its fair share of praise from critics and audiences, The Rescuers Down Under (1990) suffered from a less successful theatrical run. It was sometimes considered the black sheep of the Disney renaissance[citation needed] and the only film from that period to not be a musical. Among the criticism were claims that the producers had taken too many liberties for their newest adaptation of Margery Sharp's Miss Bianca novels as well as a reused plot-line from The Rescuers.[citation needed] The unsuccessful first sequel led Disney to release future sequels directly to video instead of theatrically.[citation needed] A new sequel to The Rescuers was planned for 1996, but the death of Eva Gabor brought the decision to cancel that project as well as any future sequels to the 1977 film.[citation needed]
To tie in with the film's 25th Anniversary, The Rescuers debuted in the Walt Disney Classics Collection (WDCC) line in 2002 (not to be confused with the Walt Disney Classics video series) with three different figures featuring three of the film's biggest stars, as well as the opening title scroll. The three figures were sculpted by Dusty Horner and they were: Brave Bianca, featuring Miss Bianca the heroine and priced at $75,[9] Bold Bernard, featuring hero Bernard, priced also at $75[9] and Evinrude Base, featuring Evinrude the dragonfly and priced at $85[9]. The title scroll featuring the film's name, The Rescuers and from the opening song sequence "The Journey," was priced at $30. All figures were retired on March of 2005, except for the opening title scroll which is still widely available.
The Rescuers was the inspiration for another Walt Disney Classics Collection figure in 2003 . Ken Melton was the sculptor of Teddy Goes With Me, My Dear, a limited edition, 8 inch sculpture featuring the evil Madame Medusa, the orphan girl Penny, her teddy bear "Teddy" and the Devil's Eye diamond. 1,977 of these sculptures were made, in reference to the film's release year, 1977. The sculpture was priced at $299 and instantly declared retired in 2003 .[9]
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