
Vitaphone was a sound film process used on features and nearly 2,000 short subjects produced by Warner Bros. and its sister studio First National from 1926 to 1930. Vitaphone was the last, but most successful, of the sound-on-disc processes. The soundtrack was not printed on the actual film, but was issued separately on 16-inch phonograph records. The discs would be played while the film was being projected. Many early talkies, such as The Jazz Singer (1927), used the Vitaphone process. (The name "Vitaphone" derives from the Latin and Greek words, respectively, for "living" and "sound.")
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In the early 1920s, Western Electric researched both sound-on-film and sound-on-disc systems, aided by the purchase of Lee De Forest's Audion amplifier tube in 1913, and the development of the public address system and the condenser microphone in 1915. The company decided to go forward with the disc system as the more familiar technology.
The business was established at Western Electric's Bell Laboratories in Brooklyn, New York,[1] and acquired by Warners Bros. in April 1925.[1] Warner Bros. introduced Vitaphone on August 6, 1926, with the release of the silent feature Don Juan starring John Barrymore with music score and sound effects only (no dialogue), accompanied by several talkie short subjects featuring mostly opera stars and classical musicians of the day (the only "pop music" artist was guitarist Roy Smeck), and a greeting from motion picture industry spokesman Will Hays.
Don Juan was able to draw huge sums of money at the box office,[2] but was not able to match the expensive budget Warner Bros. put into the film's production.[3] In the wake of the failure of Don Juan, Paramount head Adolph Zukor offered Sam a deal as an executive producer for the company if he brought Vitaphone with him.[4] Sam, not wanting to take any more of Harry's refusal to move forward with using sound in future Warner films, agreed to accept Zukor's offer,[4] but the deal died after Paramount lost money in the wake of Rudolph Valentino's death.[4] Harry eventually agreed to accept Sam's demands,[5] and Sam pushed ahead with a new Vitaphone feature, based on a Broadway play and starring Al Jolson. The Jazz Singer broke box-office records, established Warner Bros. as a major player in Hollywood, and single-handedly launched the talkie revolution.
Orchestra leader Henry Halstead is given credit for making the 1st Hollywood talking sound Vitaphone movie short with Warner Brothers in 1927 called "Carnival Night in Paris" where actor Lew Ayres was discovered playing banjo. The three music selections for the Vitaphone production where listed as follows: 1. Volga Boatman, 2. At Sundown, 3. Rosy Cheeks. The production is done while featuring the Halstead band while also showing a large cast of hundreds of costumed dancers in a Carnival atmosphere.
A Vitaphone-equipped theater used special projectors, an amplifier, and speakers. The projectors operated as normal motorized silent projectors would, but also provided a mechanical interlock with an attached phonograph turntable. When the projector was threaded, the projectionist would align a start mark on the film with the picture gate, and would at the same time place a phonograph record on the turntable, being careful to align the phonograph needle with an arrow scribed on the record's label.
When the projector rolled, the phonograph turned at a fixed rate, and (theoretically) played sound in sync with the film passing the picture gate simultaneously. Unlike the prevailing speed of 78 revolutions per minute for phonograph discs, Vitaphone discs were played at 33-1/3 r.p.m. to increase the playing time to match the 11-minute running time of a reel of film. Also unlike most phonograph discs, the needle on Vitaphone records moved from the inside of the disc to the outside.
The Vitaphone process made several improvements over previous systems:
These innovations notwithstanding, the Vitaphone process lost the early format war with sound-on-film processes for many reasons:
With improvements in competing sound-on-film processes, Vitaphone's technical imperfections led to its retirement early in the sound era. In early 1930, Warner Bros. and First National stopped recording directly to disc, and switched to sound-on-film recording. The Warner studio had to publicly concede that Vitaphone was being retired, but put a positive spin on it by announcing that Warner films would now be available in both sound-on-film and sound-on-disc versions. Thus, instead of making a grudging admission that its technology was flawed, Warner appeared to be doing the entire movie industry a favor.
Theater owners, who had invested heavily in Vitaphone equipment only a short time before, were unwilling (or financially unable) to abandon the sound-on-disc process so quickly. Sound on film was now standard, but demand for sound on discs continued, compelling the Hollywood studios to offer disc versions of new films until 1937. (This is analogous to today's movie studios continuing to issue new films on VHS videotape after the DVD format had eclipsed it.)
Warner Bros. kept the "Vitaphone" name alive as the name of its short subjects division, The Vitaphone Corporation, most famous for releasing Leon Schlesinger's Looney Tunes and Merrie Melodies, later produced by Warners in-house from 1944 on. The Vitaphone name was adopted in the 1950s by Warner Bros.' record label, as a trade name for high-fidelity recording.
Today there is a group of hobbyists known as "The Vitaphone Project", whose mission is to restore long-unseen Vitaphone productions. The members track down mute picture elements and their corresponding Vitaphone discs, and produce new, synchronized 35mm versions using the latest motion picture and sound technology. (Today's technicians have found that the original Vitaphone discs have superior sound fidelity, and are often preferable to the identical tracks in archival, sound-on-film copies.) To date the Project has restored several dozen Vitaphone shorts from the dawn of sound, featuring many stars of 1920s vaudeville, radio, and the concert stage.
Though operating on principles so different as to make it unrecognizable to a Vitaphone engineer, Digital Theater Sound is a sound-on-disc system, the first to gain wide adoption since the abandonment of Vitaphone.
The Vitaphone process was among the first 25 inductees into the TECnology Hall of Fame at its establishment in 2004, an honor given to "products and innovations that have had an enduring impact on the development of audio technology." The award notes that Vitaphone, though short-lived, helped in popularizing theater sound and was critical in stimulating the development of the modern sound reinforcement system.[6]
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